STREICHMAN COFFEE
THE BRAND
Somewhere in Ramat Aviv, between tall buildings and close to the sea, sits a small and charming neighborhood café in Nofei Yam. Streikman Coffee is a warm, homey spot at the heart of the community, featuring an in house roasting machine that fills the street with the aroma of freshly roasted beans. The scent drifts through the neighborhood, inviting everyone to pause for a small, high quality cup of coffee.
Client
Golan Group
Category
Branding Identity
Packaging Design
Spatial Branding
Format
Industry
Food
THE PROCESS
The branding concept was inspired by observing the movement of coffee being poured by the baristas, a gesture that is soft, precise, and full of presence. From this, we created a unique and enveloping visual language. We developed a system of icons and illustrations in fine, clean lines that bring warmth and intimacy to the brand. A timeless, classic color palette was paired with narrow, elongated Hebrew typefaces and delicate vocalization marks that add subtle ornamentation. Together, these elements create a refined and classic atmosphere with a modern urban touch that reflects the spirit of the neighborhood.
