PASTA BASTA
2025
THE BRAND
The kids’ box by Pasta Basta turns the table into
a playground. Pasta, dessert, and a built-in game come together as one experience. Playful design sparks imagination and reflects the brand’s vibrant mix of Italian flavors with a bold local twist.
Client
PastaBasta
Category
packaging Design
branding
Format
Industry
Food
THE PROCESS
The work process behind the kids’ box was different from any other project. Using Pasta Basta’s existing branding, we created a new world for children. The packaging was designed around the connection between play and food kids love, using playful colors, bold typography, and simple shapes to spark curiosity and create an engaging, friendly experience.
