OTO GLIDA
THE BRAND
Warning!!! Pink overload, not for the faint of heart. Oto Gilda by Ithiela Hayat is happiness on wheels. A pink van cruising around, spreading laughter, sweet flavors, nostalgia, and pure joy. Crazy yogurt ice cream made with quality ingredients, unexpected flavors, colorful toppings, and bold pink merch.
Client
Ithiela Hayat
Category
Branding Identity
Packaging Design
Spatial Branding
Format
Industry
Food
THE PROCESS
In the design process for Ithiela’s new brand, the brief was clear from the start.
Celebrating small moments of happiness, bold and joyful colors that maintain the connection to the brothers’ brand “Ithiela Truck”. To keep that sweet memory, we created emotional illustrations that bring back joyful childhood moments, and together with sweet ingredients we wrapped everything in sense of magic you can take home.
