NOSHI
THE BRAND
Nushi is an art gallery located in the pastoral moshav of Rinatya in central Israel, a space that is entirely inspiration. It is an open space filled with art, hosting artists and creators from various disciplines: jewelry design, origami, illustration, textiles, furniture, and home décor objects. The uniqueness of Nushi lies in the fact that all the works are handmade, each carrying the personal signature of its artist.
Client
Noshi Gallery
Category
Branding Identity
Packaging Design
Format
Industry
Life-style
THE PROCESS
The name Nushi comes from Japanese. It refers to a basic origami fold that symbolizes a good gift traditionally given at meaningful milestones such as the birth of a child, academic success, or a wedding. In Japanese culture, when a young man falls in love, he may write a love letter, fold it in a noshi style, and present it publicly as a heartfelt gesture.
Nushi’s branding draws inspiration from Japanese culture and the delicate world of origami. Warm tones, a dialogue between symmetry and free form, and a rich connection between materials and textures shape the visual language. Attention to detail is present in every element, from product packaging to the smallest branded tag, where every detail is intentional and precise.
