KICK OUT
THE BRAND
Kick Out is a bold tomboy brand for hip-hop dancewear. A brand that doesn’t ask for permission, stepping in strong with a fusion of sport, street, and raw movement. Kick Out takes leading sports and streetwear trends, blends them with the world of dance, and creates precise pieces where every detail works for you turning every look into a statement.
Client
Prima Dance
Category
Brand Naming
Branding Identity
Art Direction
Format
print & Digital
Industry
Fashion
THE PROCESS
The branding process of Kick Out began with naming. From the very start, there was a clear intention to choose a bold, cheeky name rooted in the movements of hip-hop dance, shaping the concept, graphic logic, and overall visual identity of the brand.
Kick Out’s branding combines a solid, rough typeface that breaks through sharp movement with a warm, daring, high-impact color palette everything in motion, like a kick. This fusion creates a bold, sexy, and stylish tomboy brand.The logo’s form established a clear graphic system that unfolds as a central element across everything from garment prints and cuts to the smallest size tags creating a strong visual language that drives a powerful and distinctive brand presence.
