BREAD STAND
THE BRAND
Bread Stand is a boutique bakery on Abulafia Street in Tel Aviv, with an old-school Israeli vibe. Johnny, the heart behind the brand, brings generosity, an unofficial PhD in dough, and perfectly baked bourekas. Bread Stand fills the street with the aroma of chocolate yeast cake and welcomes anyone craving something sweet or savory.
Client
Yonatan Heller
Category
Branding Identity
Packaging Design
Format
Industry
Food
THE PROCESS
The branding of Bread Stand draws inspiration from Israeli design of the 1950s, instantly taking us back to the old, beautiful Israel of the past. The use of different Hebrew typefaces combined with punctuation marks strengthens the visual language, inspired by poster grids, old advertisements, vintage school notebooks and humorous stickers. Together with a warm, soft pastel color palette and stamp-like elements unique to Bread Stand, a nostalgic journey is created moving between delicious pastries and charming packages that awaken all the senses.
